Google to change privacy rules

Google to change privacy rules — it threatens to be a new blow to targeted ads

Google has announced plans to make major changes to privacy rules for online advertising. They should reduce app tracking on Android devices, a decision made after a similar move by Apple, CNBC reported.

The company said it is developing a privacy-focused replacement for its ad identifier. Digital identifiers in smartphones often help advertising companies track information and share data about consumers.

 

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